Increased business competition encourages producers to be more consumer-oriented or customer-oriented. To support such efforts required knowledge of the consumer, especially regarding his behavior. Marketers try to understand consumer buying behavior because they can, therefore, predict what steps to take in order for consumers to choose goods and services from the company. One way to attract consumers is advertising, so we must take advantage of today’s technology era to market our products or services on the internet with the help of Craigslist Posting Service to be more optimal. Apart from that, here are some of the Factors Affecting Consumer Purchase Behavior!
Consumers live in complex environments where their decisions are influenced by Culture, Social Class, Personal Influence, Family, and Situation.
Individual Differences and Influences.
Consumers are also influenced by internal factors that move and influence their behavior. This internal factor is very likely to differ between individuals so that it will result in different decisions and behaviors. These factors are Sum1ber consumer power, Motivation and Engagement, Knowledge, Attitude, and, Personality, lifestyle, and demography.
The psychological processes of consumers will lead them to the following processes: Information Processing, Learning, and Behavioral Changes, all of which will have an impact on their decision-making.